VIDEOGIOCO by Donato Sansone from Enrico Ascoli – Sound Design on Vimeo.

Ruiz have done some exceptional work. Just see below

Heads up to Formfiftyfive

Nicked from The Guardian and Tim Hayward

I’ve been keeping up with the man Hayward for some  time now. Its worth checking out  his videos on how to cook giant snails and  cook a pigs head

Coca-Cola is launching a new mini can which contains 90 calories instead of the standard 140. Is this a step in the right direction, and what other comestibles could be changed in size for the benefit of all?

Some time last year, a few American schools and colleges, worried about obesity in students, tried a blindingly simple experiment: they took away the canteen trays. It was a simple thing, but the effects were impressive. Because they couldn’t take more back to their seats than they could easily balance on an arm, students couldn’t make impulse purchases of muffins, extra large sodas or appetising kilogram blocks of refined animal fat. They could carry one plate and maybe a small drink to their table and, once they’d consumed that, they faced an active 10m trek back up to the counter for dessert of high fructose corn syrup in a deep fried pastry bucket.

It’s brilliant. Can you imagine the intellectual torture? “I really want to gratify myself by sucking up more ghastly pap but how do counterbalance that desire with my abject terror of actually getting off my grotesquely fat arse and going to get it?” They say the students lost pounds because they ate less – I reckon they burned up the calories just thinking that hard.

All of which brings us to the vexed subject of size. According to US marketing magazine Advertising Age some of the big US burger chains have recently begun a ’size-war’, competing to lower the prices of new extra-large burgers. This is exactly the kind of move you’d expect in a recession – more size / less money is a desperate food marketer’s default position – but it throws into sharp contrast the announcement by Coca Cola that it is trialling a new mini can in Washington DC and New York this December. This isn’t the tiny mixer can we’ve become accustomed to, rather it’s around two-thirds of the size of a normal can – 222mls instead of the standard 355mls.

We’ll give you this from the release verbatim:

“The Coca-Cola mini can is a great option for smaller thirst occasions, and for calorie-conscious consumers,” said Hendrik Steckhan, president and general manager, Sparkling Beverages, Coca-Cola North America. “Our new sleek mini can supports the idea of moderation and offers people yet another way to enjoy their favorite Coca-Cola beverage.”

(It’s beautiful isn’t it? Sometimes, diligently constructed corporate release-speak can be like beautiful abstract poetry).

Call me naive, but this actually sounds like a good idea. It’s simple, probably effective, and when compared to what marketeers over in the all-beef patty sector are cooking up for the winter season, it seems positively responsible. But what do you think? Is this a step in the right direction? And are there any products you like to see grown or shrunk?

Messenger bags aren’t the only way to transport your laptop safely. The Rainer Spehl Wooden Laptop Case protects your MacBook or MacBook Pro in a stylish, classy leather-padded wooden enclosure that’s just slightly larger than the laptop itself. A magnetic closure keeps your device secure inside, and a length-wise opening makes for easy removal. Think of it as the iWood of laptop cases. Don’t buy the iWood its expensive and brittle as fuck.

Nabbed from Uncrate

All things to all men – D:Ream from anil nataly on Vimeo.

Credits

Director : Nick Delaney nickdelaney.com
Editor : Anil D. Nataly (me) bigeyebrow.com
Camera man : Dan Lamoon fd2d.com

Dancers
Anna Lux Laxis annafurlaxis.com
Katrina Darling pinuplifestyle.com/profile/Misskatrinadarling
Grace Elkin graceelkinphotography.co.uk/

Check him out here

The feel of an uncoated paper with the print performance of a premium coated sheets/no reflective-Matt surface/premium rigidity and stability/laser approved/photographs taken by Rankin

This looks amazing close up and with the spot vanish typography which and reflects the attractive yet haunting photographs. The photos are brilliantly framed within a giant A2 spread, well worth keeping hold of ,if you are lucky enough to get one.

Ewwwcrrsssh! The screech of metal against wood was the moment I began to question the efficacy of miraculous-sounding contact lenses that correct impaired vision while you sleep. I was not asleep, in fact I was reversing my car, but my vision was definitely still impaired because I had just reversed into a telegraph pole. Perhaps I should have blamed my foolish decision to reverse down a dark country lane but I decided to berate my new i-GO contact lenses (“sleep, see, go”). One week into my trial and, by evening, everything was a bit of a blur.

If you have ever worn contact lenses, the idea of wearing them to sleep in is not just revolutionary, it is repulsive. Ask any contact-lens wearer who has woken from a boozy night out to find their eyelids gummed up and lenses screaming to be removed from bloodshot eyes.

But i-GO lenses are deliberately popped in at night, and removed in the morning. A new generation of gas-permeable lens, they allow oxygen into your eyes during wear, preventing your eyes from becoming dry and sore. Crucially, however, they encourage movement of cells in the epithelium, the top level of your cornea, from the centre of your eye to the periphery. These cells are gently shifted by the fluid – the tear film – between contact lens and cornea, temporarily creating a new structure to the eye.

This “overnight vision correction” treatment is called orthokeratology and the lenses are now available in ordinary opticians in major cities across England. It sounds amazing, and means you can see during the day without the need for glasses, contact lenses or laser surgery.

When I meet Kieran Minshull, my optician for the trial, at LK Leon in central London, I wonder why he’s wearing glasses. Minshull, it transpires, has even worse sight than me and i-GO lenses cannot correct short-sightedness worse than -5.0 (Mine hovers at -4.0). And these lenses do not correct serious astigmatism. Are they dangerous? “No more than with normal contact lenses,” says Minshull. “Hygiene is important but there aren’t any side effects.” Unlike laser surgery, there are no permanent changes. If you don’t keep wearing the lenses at night, your eyes readjust and your vision returns to how it was within a few days.

Minshull has treated 18 people since the i-GO lenses were launched in the UK but in the US, 50,000 people are using this technology. The lenses cost from £200 for the initial appointments and fittings and £40 per month for lenses, checkups and solutions.

I begin with a sight test, then Minshull takes a topography of my eye, photographing the curvature of my cornea to obtain the measurements needed to make the lenses.

A week later, Minshull shows me how to put in and remove the lenses – easy if you are familiar with contact lenses. And he tells me that I need to sleep regularly, for six hours, and wear them every night. I have some solution to clean and store them in, and lubricant should they become stuck in my eyes (urgh) and that’s it. Or so I thought.

These lenses, I am told, do not usually work instantly. “We should achieve something like a 70% change within the first night of wear,” says Minshull. In the early days, most users find their eyesight deteriorates by the end of the day. “You may notice a little bit of ghosting in the evening,” he says. I am supplied with some -1.50 daily disposable contact lenses in case my eyesight becomes less than perfect.

After the first night, I wake up and visit the opticians again, for a checkup, with the i-GO lenses still in my eyes. Everything is blurred and very uncomfortable because I am unused to these hard, plastic gas-permeable lenses. It turns out my vision is about 70% better and I return to work wearing soft contact lenses to correct my improving vision. Things are still rather blurry. I accidentally blank people I know. I am not enjoying blurred vision. It makes you appreciate the miracle of sight.

After two nights in the lenses, I wake up and – hosanna! – I can see. Without lenses. Almost perfectly. The problem is at night: when it gets dark, I realise that while I can read car numberplates at a distance, my sight is distorted by electric lights, which are almost as blurry as if I had my normal vision. Street lights and car headlights are fuzzy.

At my weekly checkup, Minshull explains that this “ghosting” or halo effect occurs because, while the lenses have corrected the centre of my pupils, they have not yet altered the periphery. This means that in low light, when my pupils widen, I am seeing with the corrected zone and with a small uncorrected area. With most clients, this passes in time. After my very minor crash, though, I decide to wear my i-GO lenses when I am driving at night. They are not as comfortable as my old soft contact lenses but are tolerable and I can see pin-sharply with them in.

At the end of the four-week trial, my eyesight only declines very slightly during the day but in the dark, bright lights are still distorted. I return for my final checkup ready to give up the lenses but Minshull shows me the progress on reshaping my eye, and says that in some cases it can take longer than four weeks. We continue for two more weeks but the i-GO lenses still leave me with blurred vision at night. Minshull believes they have not worked because I have unusually large pupils.

Sean O’Sullivan, 44, a business manager for a software company, has been using the lenses for three weeks. His prescription (-3.75) is similar to mine and yet his right eye was perfect after one night and his vision in both eyes was perfectly corrected after two nights. He, too, experienced blurry lights after dark but this has steadily lessened. He can still see late at night and, if he has to travel to America, into the next day as well. “It’s an amazing thing to think that by putting a plastic lens in your eye at night you can see for a day and a half,” he says. “I’m surprised more people aren’t trying it. It is very liberating. It feels like a miracle cure. If it works, it’s a great alternative to laser surgery.”

So far, only one other of Minshull’s patients has experienced a similar problem to mine and they loved days without lenses so much they persevered. And I can see the attraction: it was wonderful to hurl myself into the ocean and not worry about contact lenses, do away with the dryness and red eyes from wearing ordinary contact lenses all day, and nice not to worry about treading on, or losing, my glasses again. But I am letting my eyes return to their old prescription because of the blurring at night. I could wear my i-GO lenses after dark, when I am awake, but that that seems little more convenient than using standard contact lenses.

I feel sorry for Minshull, who looks crushed when I tell him they are not working for me. He has taken me through the trial with reassuring thoroughness and admirable patience. But I’ve had it with newfangled contact lenses. On the way out of LK Leon, one of their swish pairs of frames catches my eye and I try them on: I can definitely see myself wearing glasses again.

igolenses.com, 0844 7362579.